pinkrooster
§ Blog · 10 May 2026

The two-week MVP: what fits, what does not

MVPprocess

What fits

  • Auth (email + password, magic links, or social — pick one).
  • A small handful of CRUD entities with a sensible admin view.
  • One paid plan via Stripe Checkout.
  • A landing page that is good, not great.
  • Deployment to your domain with TLS and backups.

What does not fit

  • Native mobile apps. Web is mobile-responsive; that has to be enough.
  • Complex billing (proration, dunning, multi-currency). Stripe Checkout, single plan, fine.
  • Multi-tenant. Add it in Grow once you have evidence the product is worth scaling.
  • Anything that needs a design system. We use the brand we agreed on Monday and ship Friday.

How we cut

When scope flexes, the package timeline does not. We say no early, in writing, on the kickoff call. The thing we ship in two weeks is always smaller and sharper than the thing you imagined. That is the point.